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The team at Sarnia Asset Management (SAM) invite you to join them as they embark on their journey of building a fund management business.
For most asset management firms, their content arm is merely an extension of their marketing department. At SAM we would like to try something different. In fact, you could even say radical.
What we aim to do is to produce content that has value to the reader independent of its value to SAM as a marketing instrument. For sure, we want to attract new business. Who doesn’t? But we believe the best way to do this is through sharing our knowledge and expertise freely and putting everything on the table, rather than attempting to set up a propaganda division.
It is a travesty that asset managers are privy to some of the best investment insights out there, but their communication with the outside world is muted by a content department whose creativity is all too often stifled by an overzealous compliance function.
At SAM we are putting an engaging content strategy at the heart of our business. In doing so we hope to forge an enduring relationship with our readers – regardless of whether they are also investors in our products.
We would like to personally invite you to come with us as we begin our journey, to share in our challenges, our successes – and even our mistakes if they can add value and help to steer others in the right direction. We hope this blog will bring a level of transparency and candidness that you will struggle to find elsewhere in the fund management business, an industry that is infamous for being opaque and generally closed off to the outside world.
There are three key areas where we believe we can add value for our readers:
Opportunities in markets and investments
As an investment management business, we are ideally placed to offer unique, expert insights into the current state of the markets, investment trends and analysis that you will not find elsewhere. We have particularly strong expertise in the European Small- and Mid-Cap (SMid) market.
Looking under the bonnet: what works in building our company
We strongly believe that the fund management sector has a very outdated approach when it comes to the levels of transparency regarding how business is conducted. As an independent emerging fund manager, we are very comfortable being a small fish in a big pond and we see real value in sharing insights into what works and what doesn’t when it comes to key business challenges like fundraising, for example. We also hope that by sharing our personal stories we can shine a light on some of the professional challenges faced by the people that work at SAM and provide a source of inspiration to others.
Everyone must beat the drum from time to time, so we’ll also be using the blog to communicate to readers information on upcoming product launches and updates on the progress of our funds. Make sure you sign up to the newsletter to ensure you’re first in line to participate in our exclusive investment products.
Where we hope to stand out from the crowd is that we are not afraid to be critical of our work, use the blog as a platform to discuss new ideas and pinpoint areas where we could improve in future. We are also keen to strike up a dialogue with our readers and we welcome any suggestions and feedback.
If you would like to get in touch, please contact James Faulkner: [email protected]
Disclaimer: This blog is intended for informational purposes only. This blog is not intended to invite, induce or encourage any persons to engage in any investment activities and is not a solicitation or an offer to buy or sell any stock, investment product or other financial instruments. If in doubt, please seek financial advice from an independent financial adviser. Sarnia Asset Management is licensed by the Guernsey Financial Services Commission (GFSC). Past performance is not an indication of future returns. Investments carry risk, including the risk that you will not recover the sum that you invested.
By James Faulkner
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