Sarnia Asset Management appoints Simon Frost as CFO


24 April 2024


The team at Guernsey-based fund manager Sarnia Asset Management are delighted to welcome Simon Frost to the company as its new Chief Financial Officer.

Simon is an experienced Group CFO specialised in high growth SMEs, instigating financial systems and developing business strategy.

Notably, he worked as Group CFO of Proactive Investors, a tech platform for investor engagement. Backed by private equity, he introduced the system to facilitate expansion to North America and Australia, at the time when the platform decided to go global.


Simon Frost commented: “Sarnia AM has several highly differentiated investment products in its pipeline, and the company is currently engaging with a range of potential strategic partners. I look forward to contributing my expertise during this exciting phase of their corporate development, especially when it comes to the negotiating of one or two synergistic agreements with strategic partners.”


Swen Lorenz, CEO of Sarnia AM, commented: “Simon brings three decades’ worth of expertise to the company. This includes previously working as CFO for a public company, which will be relevant for our ambitious property spin-off, the Sark Property Company. I am delighted that one of our shareholders helped us locate Simon, as this was another sign of the strength of our network and the support given by our investors.”


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Sarnia Asset Management Limited, 1st Floor, Tudor House, Le Bordage Road, St. Peter Port, Guernsey, GY10 1DB, Channel Islands.

By Sarnia Asset Management

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